Speed, speed, speed. Nothing is more important when running any online business.
As a bookie, it’s imperative you focus on speed in all aspects of your business. Have you ever tried loading a website on your smartphone and it takes way too long or times out?
A slow website isn’t good for any business, but as a bookie, it can ruin your company.
Speed is also vital when getting betting markets up and keeping them up-to-date. A slow-moving bookie is a sharp bettor’s dream because they can jump on +EV lines.
Reasons Why Speed is Vital as a Bookie
As a bookie, the need for speed is a daily grind, but needs to be a main priority.
Here are some of the main reasons why bookies need to focus on speed:
Website Performance: If your website is slow or suffers downtime often, you’re going to lose players. There are a lot of free tools online that’ll allow you to test the speed of your website.
Moving Betting Odds: Having stale lines will cost you money. You can’t be offering up lines that have changed an hour ago across the industry. Not only will you end up offering +EV lines that will likely be bet hard, but you leave yourself open to arbers.
Marketing: You always have to be making moves as a sportsbook owner. You need to utilize the latest marketing technology to automate as many tasks as possible on a budget.
Marketing automation has come a long way in recent years and is more affordable than ever. Any business owner can afford some marketing automation tools to make their life easier.
You can schedule a month’s worth of social media posts in a single morning using these tools.
Payouts: When it comes to paying out your players their winnings, make sure you’re fast. It’s a great marketing tool to pay your players fast. Plus, if you don’t pay players fast, they’ll end up moving to an online sportsbook that can pay them faster and you’ll lose out.
Support: You need 24/7 support as a bookie, but you don’t want to handle it. If your main operation is in the USA/Canada, you’ll require English-speaking reps.
All of these tasks can be handled by your pay per head (PPH) provider.
Some services will handle these tasks more efficiently than others. Prior to ever committing to a PPH, make sure you test these things out. You can use a demo site to perform speed tests.
Check out the live betting odds to make sure they’re in line with the competition.
A PPH worth their salt will also have a 24/7 call center to handle all incoming support queries.
When you know your business is being taken care of, it allows you more time to focus on building your brand and player sheet. If you’re worried about whether or not your website will be live on Sunday for the NFL, you’re definitely in a position where you should switch PPH providers.